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新版剑桥商务英语(初级):教师用书 平装

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定价:¥39.00

  • 著者:182777,184140 
  • 出版时间:2021年04月本印时间:2021年04月
  • 版次:1印次:1页数:88页
  • 开本:16册数:1 卷数:1
  • ISBN:978-7-100-19553-9
  • 读者对象:商务英语教师
  • 主题词:商务英语教学参考资料
  • 人气:0

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剑桥大学英语考评部推荐BEC考试用书。

《新版剑桥商务英语(初级):教师用书》是剑桥大学出版社专为讲授《新版剑桥商务英语(初级):学生用书》开发的教学辅助用书。其内容充分考虑了实际教学,并与《学生用书》的内容相匹配,是教师们广受好评的教学辅助资料。

 

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萨拉•琼斯-麦克齐奥拉是英国著名教育专家,具有多年的商务英语教学经验以及写作经验,其编写的商务英语用书深受广大师生的欢迎和好评。

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Further Ahead是剑桥大学出版社开发的一套初级商务英语学习教材。由著名英语教育专家 Sarah Jones-Macziola和Greg White在他们获得高度成功的Further Ahead基础之上编写而成,该套教材以日常工作中的市场营销、产品与服务、进出口业务以及企业文化与商业伦理等16个精心选择的专题为背景,再辅之4个单元的“复习与巩固”,着力培养学习者在实际工作中用英语进行沟通和解决问题的能力。本《教师用书》与主教材《学生用书》相对应,对每一课的背景做简要延伸介绍,对关键商务知识、词汇做讲解,对讨论、角色扮演和写作等给出建议和课堂安排。论及的初级商务知识专业、准确,文句规范,符合真实情境中的商务实践。

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Map of the course Introduction
Unit 1 People
1.1 Meeting people
1.2 Keeping the conversation going
1.3 Finding out about people
Unit 2 Talking about companies
2.1 Describing a company
2.2 Starting a business
2.3 Getting product information
Unit 3 Jobs
3.1 Company structure
3.2 Describing responsibilities
3.3 Leaving a message
Unit 4 Work and play
4.1 Inviting
4.2 Getting to know you
4.3 Market research
Unit 5 Revision and consolidation
Unit 6 Transportation
6.1 Describing infrastructure
6.2 Forms of transport
6.3 Dealing with an order
Unit 7 Imports and exports
7.1 Talking about industries
7.2 Talking about imports and exports
7.3 Made in America
Unit 8 Arrangements
8.1 Discussing an itinerary
8.2 Dealing with correspondence
8.3 Making and changing an appointment
Unit 9 Products and services
9.1 Services
9.2 Describing a product
9.3 Keeping the customer happy
Unit 10 Revision and consolidation
Unit 11 Marketing
11.1 Projecting an image
11.2 Choosing your media
11.3 Choosing a promotional product for your company
Unit 12 Statistics
12.1 Describing performance
12.2 Choosing your media
12.3 Presenting information
Unit 13 Money
13.1 Negotiating the price
13.2 Getting paid
13.3 Chasing payment
Unit 14 Socializing
14.1 Gift-giving
14.2 Planning a free day
14.3 Eating out
Unit 15 Revision and consolidation
Unit 16 Business culture and ethics
16.1 Corporate culture
16.2 Everyday dilemmas
16.3 A woman’s place
Unit 17 Meetings
17.1 Greening the office
17.2 Reporting
17.3 Cutting costs
Unit 18 Processes
18.1 Talking about regulations
18.2 Describing a process
18.3 Company history
Unit 19 Conferences
19.1 Finding a location
19.2 Organizing the conference
19.3 Presenting your product
Unit 20 Revision and consolidation
Resource activities